Engaged a team of 7 specialists managing all the key processes: project manager, head marketer, email marketer, producer, copywriter, traffic team leader, designer
— Started advertising on YouTube and Instagram.
— Prepared the sales department for receiving traffic.
— Carried out an express CustDev, developed the rate schedule, and thought over the content of each package.
Completely changed the course site: structure, design, blocks, text:
— Made a call with the previous producer
— Set sales goals based on past data
— Organized two offline events with Marina for 200 and 400 persons in St. Petersburg and Moscow in 10 days. The events paid off and even went in the black.