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Challenges:

— The audience on the expert's Instagram blog is only 30% Russian-speaking.
—The time difference between Novosibirsk and California is 14 hours.
—Launch takes 14 days, including weekends.
Our goal is to test the launch model on the course and surpass the previous maximum monthly sales.
Collaboration with the world-famous YouTube blogger Marina Mogilko (7 million subscribers on three channels) brought revenue growth, despite the fact that the course was on sale for two years before that. Here is the story about the role of our team in this case study.
Marina Mogilko
How we increased the course revenue by 2.5 times and made a sold-out at a rate of $2,267
Targeted advertising
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Production
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Background
Информирование об услугах отеля с помощью дополнительного канала коммуникации (соцсети)
— A course for YouTube bloggers, which has been on sale for two years.

— Expert Marina Mogilko with 7 million subscribers on YT / 790k on Instagram / 57k on Telegram.

— Equipped team on the expert side: technical specialist, sales department, project manager, technical support.


What we did?
Engaged a team of 7 specialists managing all the key processes: project manager, head marketer, email marketer, producer, copywriter, traffic team leader, designer
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— Started advertising on YouTube and Instagram.
— Prepared the sales department for receiving traffic.
— Carried out an express CustDev, developed the rate schedule, and thought over the content of each package.
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Completely changed the course site: structure, design, blocks, text:
— Made a call with the previous producer
— Set sales goals based on past data
— Organized two offline events with Marina for 200 and 400 persons in St. Petersburg and Moscow in 10 days. The events paid off and even went in the black.
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The website before
The website after
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Case in numbers:
250% INCREASE IN REVENUE TO THE BEST FINANCIAL RESULT
registrations for the webinar
+
11500
students on the course
273
weeks of sales
3
0 sleepless nights, almost 0 stress, happy team, and one contented expert!)
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