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Tasks:

Store accounts promotion
Online store promotion
Our goal is to attract the audience to the store profiles and offline outlets.
Inspire is a clothing retail chain that currently counts 18 stores in 14 cities of Russia and 2 own process units in Irkutsk and the Moscow region.

Our cooperation began in 2019 and continues to the present time.
INSPIRE
Targeted advertising
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How we create additional traffic to clothing retail stores
Информирование об услугах отеля с помощью дополнительного канала коммуникации (соцсети)
Milestones
2019 – Promotion of Instagram* stores in Moscow, Krasnoyarsk, and Irkutsk.

2020 – Expansion of the number of cities, work on the promotion of the online store.

2021 – Optimization and improvement of the indicators, despite the growth of the cost of impressions and promotion in general.

2022 – Switch to a single account strategy for the entire network.
At the same time we worked with similar audiences (Look-alike, LAL) based on a database of offline and online shoppers, and also used warm audiences interacting with profiles or ads.
For each city, we developed a funnel to capture traffic at every stage, from cold audiences to hot audiences.
Work was also done with retained audiences by interest:

- women's clothing
- shopping
- beauty

Focus areas
Store accounts promotion
In each of the profiles, we selected posts for promotion based on organic statistics. The selection was influenced by engagement, retention, and reach
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We regularly requested sales data and uploaded it to Facebook, first monthly and then weekly. This is how we analyze the impact of advertising on visits to retail outlets.
>
H
6
CR from visits to subscription
OVER 2,000 GAUGED OFFLINE PURCHASES WITH ROAS* FROM 1.56
1,22
%
66 506
new followers
0
$
average cost per 1000 impressions (CPM)
0
average cost per click (CPC)
$
,63
,9
,08
Case in numbers:
$
average cost per subscriber*
This data is as of the end of 2021 for 7 cities. In the middle of 2021, there was a problem with the offline conversions gauge, so sales figures are understated.
*from $0.8 to $2.1 depending on a city
ROAS* – Return On Advertising Spend
Online store promotion
Here, we worked with the catalog and the goal of selling products from the catalog and used the goals like traffic and conversions.
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Similar to promoting posts to attract subscriptions, we analyzed the impact of advertising on in-store sales with an offline event tool.
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A
26
CR from going to the site to adding to cart
TOTAL ROAS ~8.47
717
%
4,57
ROAS
1
$
average cost per 1000 impressions (CPM)
0
CR from cart to purchase
%
,39
,9
,59
Case in numbers:
online purchases
12 819
adds to cart
ADVERTISING ALSO BROUGHT IN MORE THAN 780 OFFLINE PURCHASES IN CITIES OF PRESENCE WITH ROAS OF 4.18


$
,27
average cost per click (CPC)
5
Campaigns statistics
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ITN 540600702272
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