Информирование об услугах отеля с помощью дополнительного канала коммуникации (соцсети)
2019 – Promotion of Instagram* stores in Moscow, Krasnoyarsk, and Irkutsk.
2020 – Expansion of the number of cities, work on the promotion of the online store.
2021 – Optimization and improvement of the indicators, despite the growth of the cost of impressions and promotion in general.
2022 – Switch to a single account strategy for the entire network.
At the same time we worked with similar audiences (Look-alike, LAL) based on a database of offline and online shoppers, and also used warm audiences interacting with profiles or ads.
For each city, we developed a funnel to capture traffic at every stage, from cold audiences to hot audiences.
Work was also done with retained audiences by interest:
- women's clothing