We worked from April 2021 till August 2021 with 12 cities of presence (13 accounts)* not all cities agreed to work on a monthly basis, we reflect the overall results for the time of work:
So, with quite expensive cold traffic and low CTR, we were able to attract a large number of targeted followers, who warmed up through content in city profiles and through correspondence in the Direct.
Attracted followers on Instagram with an average price of $0.57 / from $0.38 to $1.13, depending on the city
At the same time, a fairly low CTR of 1.03%.
average cost per click (CPC) / from $0.2 to $0.4, depending on the city
average cost per 1000 impressions (CPM) / from $1.86 to $6.13, depending on the city
CR from profile visit to subscription