We developed a strategy for maintaining and promoting the Geek Teachers brand, and a visual concept for profiles in social media profiles.
We prepared guest posts on a commercial basis, like posting vacancies in various organizations of additional school education.
We used a funnel through a free webinar to sell the "Turbo Party" and "Apps School" courses.
To attract traffic to the profiles, we launched targeted advertising which contained life hacks for working with students, ideas for conducting lessons, and reviews of free applications for school subjects.
Through the profiles, we posted useful content (reviews of free apps, tips, lesson ideas), announcements of events (online webinars from Masha and Arina, joint webinars with experts in various fields, offline events). We also presented and sold products and entertained the audience (prepared memes about school life).