Before starting the main work, we:
Developed a visual concept for maintaining profiles in social media profiles based on an existing brand book;
Formulated a TOV, the main topics, and headings for future posts and stories, and described the target audience for targeted advertising.
Created a strategy for maintaining and promoting the brand, in which we analyzed competitors and the current work of Borviha's account;
Monthly content planning and content publishing.
We tested lead generation for booking holiday rooms, and different campaigns showed different results. At the same time, there were continuous runs of promotional posts, which allowed us to attract target traffic, as well as to digitize it through offline sales using Facebook Offline Conversions tool. As a consequence, it was decided to generate new followers and sales by promoting Instagram posts from the profile.
Instagram was chosen as the main promotion platform: